Japanese greens are usually steamed (brighter, more vegetal); Chinese greens are pan-fired (nutty, toasty).

Yes — it’s powdered leaf, so you consume the whole leaf. Still gentler than coffee for many people.

Absolutely. Sencha and Hojicha cold brew beautifully — use cool filtered water and steep in the fridge.

A bowl and bamboo whisk help, but a small milk frother works in a pinch.

Airtight, cool and dark. Matcha benefits from being kept well-sealed and used within a few weeks of opening; although it’ll still be fine to consume for longer if stored correctly. It simply loses it’s potency over time.